I was a Copywriter, Creative Director, Executive Creative Director, Chief Creative Officer. All these jobs had two things in common. The first is quite obvious when you look at the fancy titles. Copywriter is – unfairly – the only one without the word “creative” in it.

The other is joy. I'm not naive, but I love what I do. I know work is often hard. Usually especially hard when you want it to be exceptional. Loving that may sound weird, but please, let's not forget: some people enjoy participating in a Tough Mudder.

Not me. I'm the other kind of crazy. I would always prefer the hunt for the better idea. The fight against all odds – together with a great team. The unsolvable brief. The demanding client. The impossible execution. Well, to create something that makes people feel. Love. Care about. And joyfully do whatever the CTA tells them to do.

That's what I enjoy. And what I have done for 20+ years at Grabarz & Partner, Ogilvy, Jung von Matt, Scholz & Volkmer, Scholz & Friends and Wien Nord Pilz.

You can find my full CV on LinkedIn and a list of awards just after the sentence saying that I’ve enjoyed judging over the last few years as a jury member at Cannes Lions, CLIO, Dubai Lynx, New York Festivals, WEBBY, ADC and more. Oh, and after the brief info that I’m a member of ADC Germany & ADC Europe as well as IADAS. Together with my teams, I won more than 200 awards (3 Grand Prix, 60 Gold, 67 Silver & 98 Bronze at Cannes Lions, EUROBEST, CLIO, LIA, The One Show, ADC Global, NY Festivals, D&AD, EFFIE, ADC, yada yada yada). But for everybody who’s really into it, here are all the details: 2025 | EFFIE | 1xGOLD for DEUTSCHE BAHN – Der geheime Bund 2024 | ADC | 1xGOLD, 1xSILVER, 2xBRONZE for AUDIBENE – Jump ’n’ Hear - A Roblox Hearing Game | 1xSILVER, 1xBRONZE for BURGER KING – X-MAS Hangover | 1xSILVER for BURGER KING – Charles III – The Burger King | CLIO Health | 1xGOLD, 2xBRONZE for AUDIBENE – Jump ’n’ Hear - A Roblox Hearing Game | Deutscher Werbefilmpreis | 1xGOLD for BURGER KING – X-Mass Hangover/Feet | ADC GLOBAL | 2xSILVER for BURGER KING – X-MAS Hangover | 1xBRONZE, 1xMERIT for AUDIBENE – Jump ’n’ Hear - A Roblox Hearing Game | SPOTLIGHT | 2xBRONZE for BURGER KING – X-Mass Hangover/Wales | 1xBRONZE for BURGER KING – X-Mass Hangover/Feet | WEBBY | 1xNOMINEE for AUDIBENE – Jump ’n’ Hear - A Roblox Hearing Game | 1xNOMINEE for BURGER KING – Charles III – The Burger King 2023 | NY FESTIVALS | 1xGOLD, 3xSILVER, 2xBRONZE for BURGER KING – Charles III – The Burger King | ADC | 1xSILVER, 2xBRONZE for FC ST. PAULI – Das Meister*innen Trikot | 1xBRONZE for BURGER KING – Früher Beef, heute Plant-based. | LIA | 1xSILVER, 1xBRONZE for BURGER KING – Charles III – The Burger King | NY FESTIVALS | 1xSILVER for AUDIBENE – Jump ’n’ Hear - A Roblox Hearing Game 2022 | PLAKADIVA | 1xSILVER for BURGER KING – Not made yet. | ADC | 1xBRONZE for SEA EYE – Ein Geschenk for Horst 2021 | EFFIE | 1xGOLD for INDEED – Indeed, not Ingrid 2020 | ADC | 1xSILVER, 2xBRONZE for BURGER KING – Spoiler Whopper | 1xBRONZE for BURGER KING – Escape the Clown | PR Week | 1xBEST CAMPAIGN for BURGER KING – Spoiler Whopper | WEBBY | 1xWINNER for BURGER KING – Escape the Clown | 1xPEOPLES VOICE WINNER for BURGER KING – Spoiler Whopper 2019 | EUROBEST | 1xGOLD, 1xBRONZE for BURGER KING – Black Friday Whopper Shopper | NY Festivals | 1xSILVER, 2xBRONZE for BURGER KING – Black Friday Whopper Shopper | ADC | 1xSILVER for BURGER KING – Black Friday Whopper Shopper | EFFIE | 1xSILVER for INDEED – Nichts zu meckern | 1xBRONZE for BURGER KING – Hyper Personal Banner | ONE Show | 1xSILVER for BURGER KING – Black Friday Whopper Shopper | CLIO | 3xBRONZE for BURGER KING – Black Friday Whopper Shopper | ADC GLOBAL | 1xBRONZE for BURGER KING – Black Friday Whopper Shopper | D&AD | 1xBRONZE for BURGER KING – Escape the Clown 2018 | ADC | 1xGOLD, 1xBRONZE for EAN – Escalating GIFs | 1xSILVER, 4xBRONZE for Coca-Cola – Snapskate  | 1xBRONZE for Fanta – Snapposter | ADC GLOBAL | 1xGOLD, 1xSILVER for Amnesty International – Switch it off | ADC*E | 1xGOLD, 1xSILVER for EAN – Escalating GIFs | CLIO SPORTS | 2xGOLD for Coca-Cola – Snapskate | EPICA | 1xGOLD for Amnesty International – Switch it off | SPOTLIGHT | 1xGOLD for Amnesty International – Switch it off | 1xSILVER, 1xBRONZE for Coca-Cola – Snapskate | 2xBRONZE for EAN – Escalating GIFs | 1xBRONZE for Coca-Cola – A Bottle Love Story | DEUTSCHER DIGITAL AWARD | 1xSILVER for Coca-Cola – Snapskate | 1xBRONZE for EAN – Escalating GIFs | NY FESTIVALS | 2xBRONZE for EAN – Escalating GIFs | CANNES LIONS | 1xBRONZE for EAN – Escalating GIFs | ONE SHOW | 1xBRONZE for EAN – Escalating GIFs | WEBBY | 1xHONOREE, 1xNOMINEE for Coca-Cola – Snapskate | 1xWINNER for EAN – Escalating GIFs, 2017 | CLIO | 1xGOLD, 2xBRONZE for EAN – Escalating GIFs | 2xSILVER, 1xBRONZE, 1xSHORTLIST for Amnesty International – Switch it off | ADC*E | 1xGOLD, 1xSILVER for Amnesty International – Switch it off | LIA | 1xGOLD, 1xBRONZE for EAN – Escalating GIFs | 2xSILVER, 1xBRONZE for Amnesty International – Switch it off | ADC | 3xSILVER, 3xBRONZE for Amnesty International – Switch it off | CANNES LIONS | 1xSILVER, 1xBRONZE for Amnesty International – Switch it off | 1xBRONZE for Coca-Cola – Snapskate | D&AD | 1xSILVER, 1xBRONZE for Amnesty International – Switch it off | ONE SHOW | 4xBRONZE, 1xMERIT for Amnesty International – Switch it off 2016 | ADC | 1xGOLD, 1xSILVER, 2xBRONZE for Media Markt – Rabbit Race | AME AWARDS | 3xGOLD, 1xSILVER for Media Markt – Rabbit Race | ADC*E | 1xGOLD, 1xNOMINEE for Media Markt – Rabbit Race | New Media Award | 1xGOLD, 1xBRONZE for Media Markt – Rabbit Race | DEUTSCHER DIGITAL AWARD | 1xGOLD for Media Markt – Rabbit Race | EUROBEST | 1xGOLD for Media Markt – Rabbit Race | Spotlight Award | 1xGOLD for Media Markt – Rabbit Race | CANNES LIONS | 1xSILVER for Media Markt – Rabbit Race | ONE SHOW | 1xBRONZE, 3xMERIT for Media Markt – Rabbit Race | D&AD | 1xGRAPHITE, 2xWOOD for Media Markt – Rabbit Race | Webby AWARD | 1xHONOREE, 1xNOMINEE for Media Markt – Rabbit Race | Client Award | 1xCAMPAIGN OFT HE YEAR for Media Markt – Rabbit Race 2015 | EUROBEST | 1xGRAND PRIX, 3xGOLD, 2xSILVER for Media Markt – Rabbit Race | JAHRBUCH DER WERBUNG | 1xGRAND PRIX, 2xGOLD for Media Markt – Rabbit Race | CANNES LIONS | 2xGOLD, 1xSILVER, 2xBRONZE, 1xSHORTLIST for Media Markt – Rabbit Race | 1xSHORTLIST for Coca Cola – Floating Bottle | AME AWARDS | 1xGOLD, 1xBRONZE for German Red Cross – Champions for Children | LIA | 2xSILVER, 1xBRONZE for Media Markt – Rabbit Race | EFFIE | 1xSILVER for Media Markt – Rabbit Race | CLIO | 2xBRONZE for Media Markt – Rabbit Race | DIE KLAPPE | 1xBRONZE for Media Markt – Taktik | 1xSHORTLIST for Media Markt – Masterplan | ADC | 1xAUSZEICHNUNG for Media Markt – Kopfsache 2014 | EUROBEST | 1xGOLD, 1xSILVER, 1xBRONZE, 2xFINALIST for OBI – Renovated Billboards | 1xSILVER, 1xBRONZE for German Red Cross – Champions for Children | CANNES LIONS | 1xGOLD, 2xSHORTLIST for OBI – Renovated Billboards | 1xBRONZE, 2xSHORTLIST for German Red Cross – Champions for Children | LIA | 1xGOLD, 1xSILVER, 1xFINALIST for OBI – Renovated Billboards | ADC*E | 1xGOLD for OBI – Renovated Billboards | NY FESTIVALS | 2xSILVER, 2xBRONZE, 2xFINALIST for OBI – Renovated Billboards | 1xFINALIST for DVR – Live Car Accident | 1xFINALIST for SmartRunner – Training Tracks | ADC | 1xSILVER, 1xBRONZE, 1xAUSZEICHNUNG for OBI – Renovated Billboards | 1xBRONZE for Deutsche Kinderkrebsstiftung – Smoking Kids | 1xBRONZE for Sixt – Steinbrück | 1xAUSZEICHNUNG for Sixt – Berlusconi | CLIO | 2xSILVER for German Red Cross – Champions for Children | ONE SHOW | 1xSILVER, 1xSHORTLIST for OBI – Renovated Billboards 2012 | ADC*E | 2xGOLD for MERCEDES-BENZ – Look Twice | NY FESTIVALS | 1xGOLD, 1xSILVER for MERCEDES-BENZ – Look Twice | 2xFINALIST for Alive e.V. – Dead Man Cooking | ADC | 1xSILVER, 1xBRONZE for MERCEDES-BENZ – Sehen ohne Drehen | 1xFINALIST for Alive e.V. – Dead Man Cooking | EPICA | 1xSILVER, 1xBRONZE for MERCEDES-BENZ – Look Twice | ONE SHOW | 1xSILVER, 1xFINALIST for Alive e.V. – Dead Man Cooking | EUROBEST | 1xSILVER for MERCEDES-BENZ – Look Twice | CANNES LIONS | 1xBRONZE for MERCEDES-BENZ – Look Twice | BOB AWARD | 2xBRONZE for GE Germany | CLIO | 1xBRONZE for Alive e.V. – Dead Man Cooking | 1xBRONZE for MERCEDES-BENZ – Look Twice | RED DOT AWARD | 3xAUSZEICHNUNG for MERCEDES-BENZ – Sehen ohne Drehen | 1xAUSZEICHNUNG for Alive e.V. – Dead Man Cooking | ADC NY | 1xFINALIST for MERCEDES-BENZ – Sehen ohne Drehen 2009 | NY FESTIVALS | 1xGOLD for SATURN – Evolution of Technology | Ads of the World | 1xSILVER for VAUDE – Extreme Conditions | ADC | 2xBRONZE, 2xSHORTLIST for SATURN – Evolution of Technology | CLIO | 1xBRONZE for SATURN – Evolution of Technology | LIA | 1xBRONZE for SATURN – Evolution of Technology 2008 | CCA | 1xBRONZE for CMC AUSTRIAN SECTION | STAATSPREIS WERBUNG | 1xSHORTLIST for CMC AUSTRIAN SECTION2007 | GREEN PANTHER | 1xGOLD 1xSILVER  for NEUROTH AG | CCA | 1xSILVER for AMONS DELICIUOS CATERING | 1xBRONZE for WIEN NORD PILZ | 1xSHORTLIST for NEUROTH AG | RED DOT AWARD | 1xMERIT for AMONS DELICIUOS CATERING2006 | ADC*E | 1xGOLD for BUCHBINDEREI LANG | 1xGOLD (JUNIOR OF THE YEAR) for EU-PLATTFORM | ANTENNE AWARD | 1xGOLD1xSILVER for GRAWE VERSICHERUNG | 1xGOLD1xSHORTLIST (JUNIOR OF THE YEAR) for NEUROTH AG | CCA | 1xGOLD for BUCHBINDEREI LANG | 1xGOLD (JUNIOR OF THE YEAR) for EU-PLATTFORM | 1xSILVER for NEUROTH AG | GOLDEN AWARDS MONTREUX | 1xGOLD for NEUROTH AG | GREEN PANTHER | 1xGOLD for GRAWE VERSICHERUNG | 1xGOLD1xSILVER1xBRONZE1xSHORTLIST for NEUROTH AG | MAGDALENA FESTIVAL | 1xGOLD for EU-PLATTFORM | 1xSHORTLIST for NEUROTH AG | NY FESTIVALS | 1xGOLD for NEUROTH AG | GOLDEN DRUM FESTIVAL | 1xSILVER1xBRONZE for EU-PLATTFORM | 1xSILVER for NEUROTH AG | EPICA | 1xBRONZE for EU-PLATTFORM2005 | CCA | 1xGOLD for BUCHBINDEREI LANG | MEDIA AWARD | 1xGOLD for BUCHBINDEREI LANG | EPICA | 1xBRONZE for BUCHBINDEREI LANG | LIA | 1xSHORTLIST for BUCHBINDEREI LANG