The Crown
BURGER KING
An idea worth waiting for.
You could say we waited as long to make this happen as Charles waited to become king. You could also say we had as many tricks up our sleeves as the Secret Service had measures to stop us. Luckily, we had one more.
So a big chunk of the creative work was not designing the beautiful Burger King version of St. Edward’s Crown, but making sure it made it into the news.
The rest was mainly to keep calm and drink tea …
