Ingrid
INDEED
Being German is not always easy.
So is being a US brand in Germany. Especially when nobody knows your name. And then you have to deal with a bunch of creatives who tell you that an unfriendly, negative attitude is just that German insight you were desperately looking for.
The land of poets and thinkers.
That’s how Germany likes to see itself. And with that in mind, please enjoy the whole story of Ingrid in this little film—even if it can’t compete with Goethe.
Is Ingrid the
Anti-Ted Lasso?
I wouldn’t go that far. She might not share his optimism, but at least she is as funny and approachable. Being the main sponsor of Eintracht Frankfurt, Indeed also chose Ingrid for its sports marketing line-up.
And it worked. The players loved her—even as their fans became her fans.