Renovated Billboards
OBI
Just show what
the product can do.
With some products—think of a fancy car—you can easily rely on their beautiful looks to help you sell them. You’d better not count on that with a bucket of wall paint.
So instead, we decided to just show how much of a difference the product can make—in real-life conditions. Let’s call it a revamped version of the good ol’ side-by-side and product demo combo.
Of course, we could only do so many executions, but luckily people liked it so much that they even posted it on social media, where others liked it too.
