Want it. Get it.

MEDIA MARKT

Who Wants to Be a Millionaire?

Obviously, I do. But for now, I’m quite happy to have my ad quoted on the show. In our commercials, we told stories about how far people would go if they really, really wanted some new fancy piece of technology. And we struck a nerve.

Even if nobody needs to explore the deepest depths of their souls to get their hands on new tech—obviously, you can buy everything at Media Markt—most people could very well relate to our weirdly funny films. So we made a bunch of them.

Only the tabloids would print such nonsense.

Even more so if it’s a paid ad. In the same style and layout as BILD, Germany’s biggest tabloid.

And so our stories about the bogus porn career, the affair that never happened, the annoying grandpa and the evil genius daughter found their audience.

I’m very sorry I only have German versions here. They are awfully funny to read.

Advertising is a team sport.
Happy to share the full credits if you're interested.

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The OBI brand manager wanted a product demo, but media booked a billboard. Sort of

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