Social Distancing Crown

BURGER KING

Honestly, I have no idea what this woman is talking about

But the whole thing started like this: You probably remember 2020
and this annoying thing called COVID. At some point, everybody was

in quarantine. Shops and restaurants were closed, opened, closed and opened again, depending on the number of infections in Germany. Everybody spent their days mainly washing their hands and hoping it would be over soon.

It was all doom and gloom, and when at some point the restaurants opened again—at least for takeout—we thought people could use some cheering up. And we also had to make sure they all stayed safe. Meaning keeping a distance of 1.5 meters (that’s approx. 6 feet, but I don’t like feet and food so close together). So we came up with a solution only Burger King could come up with. On the left is my first sketch. Luckily, I’m a copywriter, not an art director.

Nonetheless, our friends in the US media summed it up quite nicely.

Everybody wanted a crown.

We gave them assembly instructions.

But as they already knew where to get the
“raw materials,” it didn’t take very long before the social distancing crowns were everywhere on the internet. Worldwide.