What Matters to You?
DEUTSCHE BAHN
What’s your personal purpose?
As one of the biggest employers in Germany, Deutsche Bahn has much to offer. But instead of talking about the brand and going on and on about the usual stuff like job openings, salaries, job specifics, goodies and résumés, we decided to focus on each and every individual’s “personal purpose.”
In doing so, we show people that at Deutsche Bahn, you won’t just find a job—you’ll find something that matters to you personally, whatever that may be. And proof how important all employees are to the company.
Real people.
Real purpose.
To create our content, we asked the employees at Deutsche Bahn what matters to them and how their jobs and DB as an employer help them find it.
But we did not only ask them; we also let them speak in our TV commercials, portrait films, billboards, ads and on social media.
